We are excited to announce that Afflecto Media Marketing earned gold honors in the 2022 MUSE Creative Awards. Afflecto received gold for an Integrated Marketing campaign created for client Performance Eyecare. Anjelica Aquilino, Creative Specialist for Afflecto, was the lead designer on the project.
About the Muse Creative Awards
The International Awards Associate (IAA) hosts the MUSE Awards. The IAA aims to promote excellence in various creative and design industries by providing professionals a platform to compete against their peers. This year they received over 6,000 entries worldwide. The MUSE Creative Awards is a leading awards program created to honor creative and design professionals for their excellence.
“We are excited to receive this recognition from the IAA,” said Amy Rose, Vice President, Afflecto. “This recognition – and the desire to continually put out good work – motivates us to push ourselves every day.”
Afflecto’s Winning Work
Along with the gold honors, Afflecto also received two silver awards. One in the ‘Advertising’ category and the other in the ‘Branding’ category. Want to see the winning entries? Keep reading…
INDUSTRY: Eye Care/Vision AGENCY SERVICES: Branding and Design
Having recently opened more offices and with more new locations on the horizon, Performance Eyecare knew it was time for a brand update. The end result was dynamic branding unlike any other local eyecare provider.
Performance Eyecare, an independently owned eye care provider serving the St. Louis Metro, Illinois Metro East, and Columbia, MO., areas with nine locations. They carry exclusive brands of eye glasses and are committed to top notch customer service. They also prioritize using the latest technology to ensure exams are painless, thorough, and precise.
They needed to stand out from a larger competitor with deeper pockets and more locations.
Create a brand package that would help differentiate them from their competitors and be memorable, but that did not change their logo.
Performance Eyecare wanted to present themselves as the “Nordstrom of Eyecare.” A practice with a large selection of designer frames at reasonable prices with a focus on customer service. We defined this as ‘affordable luxury.’
Most of their competitors relied heavily on stock imagery of glasses. Or dated lifestyle images of people wearing glasses. We knew from the beginning that we wanted to take a different approach. Our goal was to create something that was memorable and unlike any other eyecare branding in the market.
We were inspired by the custom artwork our client features in his offices by Julie McNally. He discovered this this artist at the St. Louis Art Fair years ago and commissions paintings from McNally each time he opens a new office.
Afflecto’s solution was to incorporate artistic components into the branding. We wanted to avoid using boring stock imagery and cliché eyecare elements that anyone could use.
We went through several iterations before landing on our final approach. Different concepts were created using different paint strokes, styles, and textures. Some with and without photography. Our team finally decided to move forward with the ink concept. We liked that it gave the brand a colorful look and dynamic feel. It also allowed us to showcase our client’s exclusive lines of eyeglass frames.
The concept was bright and drew attention to the eyeglasses. It was completely different than anything Performance Eyecare’s competitors were doing. And they loved that! The final brand concept represented the notion that with better vision care you can see in higher definition and more vivid colors.
Developing a new brand? Or in need of a brand update? Afflecto loves to help our clients bring their vision to life. Our experienced team would love to talk to you about your business goals. Let’s chat! Contact Afflecto Media Marketing today.
A total brand overhaul for a pain management clinic is the latest addition to Afflecto’s healthcare marketing portfolio. Our team worked with the doctor to rename his practice, develop a new tagline, and create a robust brand package. That was then used to create print collateral, social media templates, and a new website. Just because Dr. Stynowick focuses on neck and back pain doesn’t mean his branding had to be all vertebrae and x-rays.