The power of a logo is huge. However, logos are often an under-appreciated opportunity for a company to communicate with potential clients, symbolize your business values, and build a connection with everyone who sees it. Think about how much time you spent perfecting your product (or service). Then think about how much time you put into perfecting your business name. We recommending spending an equal amount of time creating the perfect logo design.
Can’t do it yourself? No worries. There are many options! From professional logo designers to finding a freelance designer, there is a simple way for you to get some logo design options. But before you start, check out this article to learn about the power of a logo. Get tips on how you can get a great logo and maximize the value of your unique logo.
Your Brand Logo Creates a First Impression
There is a lot that has to happen before you win a new client, or make a sale. A person often spends time researching solutions to their problem, checking out who can provide the service they need, and/or seeking recommendations from family and friends. They may do in depth research about you and your competitors. All of this before they have even reach out to anyone on your team.
Your logo must create a lasting impression and be a strong representation of your brand. This will help your business stand out from the competition. Since most potential customers will see your website, social media accounts, or signs before they even encounter someone who works for your company. Even small businesses need to consider creating their own custom logo to create a strong brand image. Before you have a chance to explain your services or talk about your amazing customer support team, potential customers will already have preconceived notions. Why is that? Because they’ve already seen your logo out in the wild. They’ve judged your company based on your company name, font style selection, and use of colors. Gasp! They’ve made a snap judgement…let’s hope it’s a good one!
Investing in a quality logo will enhance one’s first impression of your brand. It will set the tone for the values you hold near and dear, display a level of professionalism and expertise, and it should be unique to your company.
Quick Check: Think about the adjectives you would use to describe your business. You might use words like ‘friendly’ or ‘trustworthy or ‘high-tech’. Now take a look at your logo – would the same adjectives to describe it? Your logo should speak to your target audience and give them a feel for your brand identity. If your logo is sending the wrong first impression, it might be time for refresh.
Your Logo Goes On Everything
One common misconception we hear is “I don’t want to pay a lot for a logo because I won’t do much with it.” *GASP* Think about all of the places a business puts their logo – business cards, proposals, marketing materials, t-shirts, buildings, websites, and so, so much more! It is often the first impression someone has of your brand. When you think about the thousands of times people will see it, suddenly you realize just how important a memorable logo is!
Quick Check: Walk yourself through your customer’s journey. What do they see from your business first? How many times will they see marketing materials from your business during their decision making process? What are some of the other ways they might interact with your business? After you’ve made your list, double check that every single piece has your logo on it! Do you have a logo that you’d rather not wear on a t-shirt? Or maybe you cringe every time you look at marketing materials because you don’t like your logo? It might be time for a new logo.
Your Logo Grows With Your Business
Over the years, things about your business will change and evolve. When they do, it’s ok for your logo to change too! While the best logos are designed to stand the test of time, sometimes simple updates like switching a font or softening a color selection can make them feel fresh and more relevant.
Quick Check: Think about your business when it first launched. What was important to you then? At that time, did your logo capture the spirit of your company? Now reflect on your business today. Have your values, niche, or priorities changed at all? If they have, does your current logo reflect those changes? If your logo feels like a blast from the past, it is definitely time for something new!
What to expect when you design a logo
No matter who you work with to create your logo there a few items you need to be sure are included in your final logo delivery. Confirm upfront that at minimum you will receive the following:
- Ensure all versions you receive of your logo are high resolution, including vector files, .png and jpeg files. This will ensure you have versions of your logo that are on transparent background and solid white background.
- Full color logo – with and without your tagline
- Black and white versions of your logo – with and without your tagline
- A favicon to be used online
- Information about the color palette used that outlines the brand colors with names, RGB and HEX numbers
Need a Partner for a Modern Logo?
We love helping brands explore the role of a logo and creating logo ideas that represent what your brand stands for. Our team of professional designers have years of experience working with businesses to understand their goals and then crafting a visual representation of those goals.
Not sure you should pay an agency or freelancer to develop your company logo design? You might be considering a free online logo generator or a logo design app. While a online logo maker might be appealing due to their low to zero cost, we strongly caution against using them. These tools often replicate logos for different companies, do not create original designs, and are not in tune with your business. You will likely not get the best option for your company. The old adage “you get what you pay for” truly applies here. But that doesn’t mean you have to break the bank for logo creation.
Take the first step and schedule a consultation with our team of creative experts. We’ll chat with you for free and see if working together is the right fit.