A construction and roofing client came to us seeking help. Read on to find out how we made paid search work for them.
This roofing and construction company had been spending money on paid search advertising for six months. During that time, they only received one lead. They wanted to know what else they could do. They were done with paid search. However, we weren’t convinced. We believe – and see it often – that when paid search marketing is done properly, it can work for nearly any business. So, we weren’t ready to cancel all paid search for them until we had done our due diligence.
We proposed a full account review. This way we’d know if there were opportunities for improvement, or if paid search advertising truly would not work for them. After gaining access to their Google Ads account, our team went to work. We did a full account review. Reviewed all campaigns. keywords, account structure, ad copy, and more.
As with many accounts that aren’t performing, we found many opportunities for improvement. These optimizations ranged from reorganizing the campaign structure to implementing negative keywords. We also adjusted their targeting and added important keywords to their account.
In the first month of our management, the client received 37 leads. Of those, they had 11 appointments convert to sales for a 288% ROAS. We were also surprised that this marketing agency our client was working with did not provide a monthly report. If you are working with a digital agency and do not receive a monthly summary, start asking questions!
Contact Afflecto for Paid Search Assistance
If your paid search isn’t working for you, have our team take a look. We will do a full assessment and suggest optimizations that you can take to your current agency, or have us implement. As a Google Certified Partner we have expertise in all Google Ad products and how to make them work best for our clients. Contact us today!