A construction and roofing client came to us seeking help. Read on to find out how we made paid search work for them.
This roofing and construction company had been spending money on paid search advertising for six months. During that time, they only received one lead. They wanted to know what else they could do. They were done with paid search. However, we weren’t convinced. We believe – and see it often – that when paid search marketing is done properly, it can work for nearly any business. So, we weren’t ready to cancel all paid search for them until we had done our due diligence.
We proposed a full account review. This way we’d know if there were opportunities for improvement, or if paid search advertising truly would not work for them. After gaining access to their Google Ads account, our team went to work. We did a full account review. Reviewed all campaigns. keywords, account structure, ad copy, and more.
As with many accounts that aren’t performing, we found many opportunities for improvement. These optimizations ranged from reorganizing the campaign structure to implementing negative keywords. We also adjusted their targeting and added important keywords to their account.
In the first month of our management, the client received 37 leads. Of those, they had 11 appointments convert to sales for a 288% ROAS. We were also surprised that this marketing agency our client was working with did not provide a monthly report. If you are working with a digital agency and do not receive a monthly summary, start asking questions!
Contact Afflecto for Paid Search Assistance
If your paid search isn’t working for you, have our team take a look. We will do a full assessment and suggest optimizations that you can take to your current agency, or have us implement. As a Google Certified Partner we have expertise in all Google Ad products and how to make them work best for our clients. Contact us today!
As you start working through your digital advertising marketing plan there are many choices to help your business drive sales. From what digital tactics to use and what partners to employ. To help guide you through this you will want to ensure you have the right marketing partner on board, Keep reading to find out why it’s important to choose a Google Certified Partner.
What is the Google Partner badge and why does it matter?
What is the Google Partner badge and why does it matter? The Google Partner badge shows that the agency you are working with has the latest Google Ads expertise. Agencies with the badge are certified in AdWords, have demonstrated the ability to manage multiple accounts with large budgets, and are continuously meeting Google’s standards. If standards aren’t met, the badge is revoked. But most importantly, they know how to get the most out of your budget. They know what levers to pull in order to get the results you desire.
Specifically, to be a Google Partner members of our digital media team need to have at least one certification in each product area, and our campaigns must be meeting minimum spend thresholds. Additionally, our campaigns must meet certain performance thresholds, as well as a minimum optimization score. What’s all that meant? Simply put, we know how to spend your advertising dollars effectively and get results. And along the way Google makes us also take tests to prove we know what we are doing.
How do I know if an agency is Google Certified?
How do you know if your agency – or one you are considering – is Google Certified? It’s easy! They will have the Google Partner badge on their website. It’s usually in the footer of a website, or on a page that specifically talks about digital marketing. Helpful tip: be sure it’s the current badge, otherwise their certification might not be up to date.
4 Reasons to Work with a Google Certified Partner
Now you know what to look for to ensure you’re working with a qualified agency, why do you care? Here are four reasons you want to choose a Google Certified Partner when selecting who will run your digital ad campaigns:
1. You can feel confident that you’re working with an expert.
Working with a team that is Google Ads certified – like the one at Afflecto – ensures that you are working with an expert. It also guarantees you have a team in charge of your digital ad spend that is up to date on the latest Google Ads products. With this knowledge, they know how to adapt your campaign to perform better. They also know when new features are launched and how to take advantage of them. In other words, they know how to take care of your advertising investment.
2. Free Promotional Spend from Google
Only Google partners are eligible for high-value offers from Google. And not just any offer – FREE promotional spend. This means that any of our clients are eligible to receive up to $500 in Google Ads credit. We’ve seen this granted more often for our new accounts. But we have had some regular spenders that receive this as well. Want your credit? Well, these promotional offers are currently only available to Google Partners and their clients. And if you’re wondering…there’s no catch. This credit is free money. It’s not a discount coupon. It’s literally a credit so you can get started quicker and see how effective Google Ads can be for your business.
Not working with a Google badged partner? Contact us, we’d love to chat about how we can help you!
3. Access to beta features
Google partners have exclusive access to beta tools you can use in your campaigns. These beta programs are where Google is testing new products and features. Most accounts don’t have access to the new features until they are available to public…unless you work with a Google Partner. Partner with us to get jump on the competition by getting access to these beta features before the general public!
4. They get results.
Google partners consistently drive valuable results for their clients. When you pick a company from the Google Partners list, you can feel confident that you are selecting an agency that knows how to get results. How so? One of the qualification criteria is to be meeting minimum performance guidelines, and optimization scores. And Google reviews this information quarterly to ensure you are still meeting all of the performance requirements.
Partner with Afflecto, a Google Certified Partner, today