4 TIPS FOR CULTIVATING SOCIAL MEDIA FOLLOWERS

Learn how to keep your followers engaged and how to make the workload manageable.

Growing a social media following in a crowded digital landscape takes a tailored social media strategy coupled with industry insights and technical know-how. But it can all seem so overwhelming! The best way to start is to focus on one thing at a time. Today, we are talking about ‘4 Ways to Cultivate Social Media Followers.’

Keep reading to learn how to keep your followers engaged and how to make the workload manageable. It’s not about doing ALL THE THINGS. It’s truly about finding what is right for you and your brand. Read on…

1. PLAN AHEAD

The best way to a successful social media content strategy is to plan ahead. Don’t do things on a whim. The first step is to create a social media content calendar. Having this tool will ensure you don’t miss key dates. You can create your calendar in Google Sheets to keep it really simple. Or, you can use a specific social media management tool. Choose from a free tool like HootSuite, or you can choose a paid version like Monday or Sendible that our team prefers.

The good news is that most paid tools offer a free trial period. So, try a few different ones and find out what works best for you. Whatever tool you use, plan ahead for content that helps support your business goals.

2. BE CONSISTENT

There’s something to knowing what to expect. And the same goes for your social media followers. They’ve come to know and love your brand so your social media accounts should be representative of your brand. When someone visits your social media channels they should see the brand they are familiar with. And for new and potential customers, it’s good to show them what your brand is all about.

How can you be consistent with you social media presence? From the creative to the post copy there are many ways to let your brand shine. One of the easiest ways is to use the same colors and embellishments on your social media posts. If you need help creating those check out our Creative Elements Package. It is a unique offering by Afflecto where we give you all the tools to create beautiful social media posts that are consistent with your brand identity. Many small businesses have benefitted from using this package. It’s an easy way to create good social media content.

Additionally, ensure you find your unique voice and that it comes through in how your posts are written. Create a brand persona and define how that person would talk and what words they’d us. Then use that to guide your post writing.

The different content types you share can also create consistency. Users find the most value in educational content and entertaining content, but you also have to determine what is right for your brand. As an example, if you are an orthodontic office, you probably want to share content about the benefits of seeing an orthodontist at an early age (educational) and funny memes about visiting the orthodontist (entertaining). But you will also need to share some get-to-know you content about the people in your office. That way followers can see their favorite hygienist, or the staff that will be treating them. While this isn’t educational or funny, it humanizes the brand by showing some personal aspects of the office.

3. KNOW TRENDS

Be aware of social media trends, but only participate when they make sense for your brand. You don’t need to jump on the bandwagon for every trend. Be mindful of how participating in trends can work within your overall social media strategy.

One “trend” that will always work is user-generated content (UGC). If your fans and followers are sharing content about your brand, it’s always a good idea to use it! First, ask their permission. And once it is granted, share this UGC with your other fans. This authentic content resonates well with nearly all social media users. And potential customers will see it as an endorsement of your brand.

4. CHOOSE QUALITY

If you have a lot on your plate and can’t manage posting to social everyday, then do what you can. Your reach and engagement will increase as you post more, but you also want to share high-quality content. If that means sharing one post per week, than make it amazing!

Also, don’t feel like you have to be present on every social media channel. Choosing the right social networks for your brand is a great way to limit the workload, but still reach your target audience. If your audience is older, you might just need to focus on Facebook and Instagram. If your target is much younger, then you’ll want to consider focusing your efforts on TikTok. Just remember, don’t just to post. Be intentional.

EASY TO USE INFOGRAPIC

Here is an infographic that captures all of this information in an easy to use way. Print it off and keep it by your desk as a reminder of the 4 tips to cultivating social media followers.

4 Tips for Cultivating Social Media Followers infographic

Contact Afflecto for Social Media Assistance

We can help drive engagement, awareness and conversions. But first, we’ll talk about your goals. Then, we can do as much, or as little as you’d like. Our team can create a Creative Elements Package that will give you all the tools you need to create beautiful social content. Or, we can handle all of your social media management from social media strategy to content creation and community management. Now is the right time to get your social media channels in order. Contact us to learn more about the social media options we offer.