Video content marketing has been around for decades, and yet, it has only been a few years since businesses started embracing it in everyday life. With the effectiveness, affordability, and engagement of video content all skyrocketing, now is the time to incorporate it into your marketing strategy! It is one of the most powerful tools you can add to your small business marketing toolkit.
We’ve identified the 4 ways video marketing can improve your business. Read on to find out how your marketing strategy can utilize video to drive sales, increase awareness, and get new customers:
1. Organic Social Video Content
If you’re one of the 50 million people who visit TikTok every day, you know all about this use case already – video content is entertaining! It’s a great way to connect with people in a very friendly and natural-feeling way. It’s also the best method for your business to get in on the latest trends, infuse some personality into your brand, and just have fun!
When people watch a video that features a member of your team, a user of your product, or a raving fan of your business, it makes them feel almost as if they received a recommendation from a trusted friend. Shaking up your social feed with quality video content will add a serious boost to your credibility. It will also increase people’s perception of your brand – all without spending a dime on ads.
2. Eye-Catching Video Ads
Ok, so maybe you do want to spend a couple dimes on ads. Video can help you here too! Using video in your marketing campaign is often more engaging – and appealing – to your target audience. Instead of using static images, consider using videos as an effective way to get across your message. There are a couple key ways video ads outperform their non-video competition:
- Video is more engaging, and it’s more likely to encourage people to view or click your ads (as much as a 2x increase, according to a Paid Ads Specialist at SeoPlus+!)
- You can fit more information in a video format, giving people a better understanding of your product & brand than they’d get from a still image
- Increase ad conversion rates.
As with any marketing initiative, a combo is usually best and you need to test, test, test for best results. But if your ad game has plateaued, video content could be just the thing to spice your content up. If you’re spending money on advertising you want to ensure that you get better results. Marketing videos are the way to do this.
3. Video SEO with YouTube
It seems like SEO changes by the minute, but one thing has remained true for many years – good video can help your rankings. YouTube is a great place to get started. YouTube is actually the second largest search engine out there with 122 million daily users, and over a billion hours of video content consumed every single day according to Omnicore. Loading all of your brand videos onto YouTube is an excellent way to improve your SEO and reach potential buyers.
You can start with videos that have a high production value. High-quality video is usually produced by a marketing agency. Afflecto offers this service to current and potential customers. Unfortunately, a small business owner may not be able to afford a marketing agency. If that’s you, you can still create successful video content. Use your mobile phone and online editing software. In recent years consumers have become accustomed to seeing video production with a range of production values. So the good news is that anyone can make video. Either way, just dive in and get started!
Types of Videos to Create
Stumped as to what types of videos to create? Here are some ideas to get you started:
- Use customer testimonials to create videos that function as online customer reviews.
- Create tutorial videos by giving your audience tips on how to solve a common problem.
- Brand video is a great way to tell your customers about your company.
- Product videos are a good idea for highlighting what products you sell and calling out specific features.
Once you’ve done the work, be sure to share it. Upload your video work to your YouTube channel and also share it on your social media pages.
The best part about YouTube SEO campaigns is that a lot of businesses aren’t doing it! While you may find it hard to compete in the super-saturated blog space, there is still plenty of opportunity to utilize a strong YouTube campaign to improve your overall impression share. Remember to add relevant keywords, a good video title, all the proper tags and descriptions, and you’ll be well on your way to tapping into the YouTube market.
PRO TIP: YouTube Snippets
Featured ‘snippets’ are pieces of content Google has selected to answer a certain query. They’re highly coveted spaces that land above search results and usually generate a ton of traffic for their website. YouTube content is now eligible to be chosen for a snippet, so go create those FAQ videos!
4. Team Time-Savers
Are there certain things your team finds themselves explaining again and again? Let a video do the talking for you! By recording those recurring conversations and sharing with potential (or current) clients you’ll quickly discover hours (even DAYS) of time savings. Here are a couple pieces of content that could be good candidates for video responses:
- A product demo to show the intricacies of how something works.
- An onboarding video to get people acquainted with your business.
- A ‘how-to’ video if your clients need to do some set-up or troubleshooting on their own.
- A sizzle reel/promotional video if your sales team could benefit from a visual aid.
Video FAQs can easily be emailed or texted to clients, added to your web pages, or uploaded to YouTube for the public. This will make information easily accessible to the right people – a huge benefit to you and the people you do business with.
Not Sure Where To Start with Video?
The benefits of video marketing are abundant. They can make a complex subject easy to understand, increase the performance of your digital marketing efforts, and increase engagement with your brand. If you don’t want to go it alone, we’re here to help!
Afflecto has experience in planning video strategy, scripting, and shooting video content for businesses of all sizes. Afflecto helps our clients create high-quality videos they can add to their social platforms, website, YouTube channels, and just about anywhere else. Schedule a free chat with us today to learn more about this powerful tool. We look forward to helping your business grow with video marketing efforts!