Afflecto Earns Platinum and Gold in Creative Excellence

We are excited to announce that Afflecto has earned platinum and gold in Creative Excellence from the 2022 Hermes Creative Awards. This is the second consecutive year our creative work has been recognized by this competition.

“As we always say, the real award is a happy client,” said Amy Rose, Vice President of Afflecto Media Marketing. “However, recognition like this validates that our team’s hard work and our agency’s investment in creative growth is truly moving the needle in the right direction.”


Platinum Creative Excellence Award

Afflecto received honors in two different categories. Platinum honors were given for the category of ‘Overall Company Branding Design’ for client Restorative Pain Management. Restorative Pain Management is pain management clinic that focuses on neck and back pain.

They came to Afflecto seeking an entire branding overhaul. “When I moved my practice location, I knew it was time to get our branding updated,” said Dr. Gregory Stynowick, MD. “Afflecto was able to create modern branding for my practice that wasn’t cliché. They exceeded my expectations!”

Afflecto work earns platinum honors for Restorative Pain Management clinic branding

Gold Creative Excellence Award

The Performance Eyecare print marketing was awarded the Gold distinction. Performance Eyecare is the largest, independently owned eyecare provider in the St. Louis region. They have nine locations on both sides of the river, including Columbia, MO.

Afflecto has added personality and dimension to our branding,” said Dr. Dirk Massie, Owner of Performance Eyecare. “We couldn’t be happier with our partnership.”


Afflecto’s Past Honors

The Hermes Awards recognized Afflecto last year as well. The work honored in 2021 was for client Clear Blue Smiles. Afflecto earned platinum and gold awards for branding and logo design. The committee also awarded Afflecto an honorable mention for their 2020 client holiday card.


About Afflecto Media Marketing

Afflecto Media Marketing is a full-service marketing agency based in St. Louis, MO., serving clients nationwide. Our team focuses on driving sales and brand value through expertise in digital media, broadcast media, website design and development, creative and branding, and social media.

“We believe in building strong partnerships with our clients. One of our fundamental beliefs is that good work happens when you work with people you like. This goes for our internal team and our client partnerships,” said Rose. “That’s why we don’t require long-term client contracts. The relationship continues as long as it is working for both sides. And I believe that’s why our client retention rate has stayed above 92% for over ten years.”


About the Hermes Creative Awards

The Hermes Creative Awards is an international competition for creative professionals. The awards recognize creative excellence in the areas of concept, writing, and design for both traditional and emerging media. This year the competition received over 6,500 entries from the United States, Canada, and dozens of other countries. Receiving a Platinum or Gold distinction is an incredible honor.

Hermes Creative Awards are one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, as well as some of the biggest names in Fortune 500 companies. The international awards program is administered by the Association of Marketing and Communications Professionals. Judges are industry professionals looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Afflecto Earns Honors in the 2022 MUSE Creative Awards

We are excited to announce that Afflecto Media Marketing earned gold honors in the 2022 MUSE Creative Awards. Afflecto received gold for an Integrated Marketing campaign created for client Performance Eyecare. Anjelica Aquilino, Creative Specialist for Afflecto, was the lead designer on the project.

About the Muse Creative Awards

The International Awards Associate (IAA) hosts the MUSE Awards. The IAA aims to promote excellence in various creative and design industries by providing professionals a platform to compete against their peers. This year they received over 6,000 entries worldwide. The MUSE Creative Awards is a leading awards program created to honor creative and design professionals for their excellence.

“We are excited to receive this recognition from the IAA,” said Amy Rose, Vice President, Afflecto. “This recognition – and the desire to continually put out good work – motivates us to push ourselves every day.”

Afflecto’s Winning Work

Along with the gold honors, Afflecto also received two silver awards. One in the ‘Advertising’ category and the other in the ‘Branding’ category. Want to see the winning entries? Keep reading…

GOLD AWARD – Integrated Marketing
Client: Performance Eyecare
With opening of new offices the client knew it was time for a brand update. The result was a dynamic campaign that was unlike any of their competitors.

SILVER AWARD – Branding
Client: Restorative Pain Management
The branding work for this client extended from assisting in renaming his practice and developing a tagline; to creating a robust brand package.

SILVER AWARD – Advertising
Client: Performance Eyecare
With a new, bilingual doctor on the team, Performance Eyecare, was eager to tell the Bosnian community where they could go for their eyecare needs. Afflecto created both English and bilingual creative to use in the communication plan.

Afflecto Rebrand of Performance Eyecare

CASE STUDY

INDUSTRY: Eye Care/Vision
AGENCY SERVICES: Branding and Design

Having recently opened more offices and with more new locations on the horizon, Performance Eyecare knew it was time for a brand update. The end result was dynamic branding unlike any other local eyecare provider.


CLIENT

Performance Eyecare, an independently owned eye care provider serving the St. Louis Metro, Illinois Metro East, and Columbia, MO., areas with nine locations. They carry exclusive brands of eye glasses and are committed to top notch customer service. They also prioritize using the latest technology to ensure exams are painless, thorough, and precise.


CLIENT CHALLENGE

They needed to stand out from a larger competitor with deeper pockets and more locations.


AGENCY OBJECTIVE

Create a brand package that would help differentiate them from their competitors and be memorable, but that did not change their logo.


AGENCY SOLUTION

Performance Eyecare wanted to present themselves as the “Nordstrom of Eyecare.” A practice with a large selection of designer frames at reasonable prices with a focus on customer service. We defined this as ‘affordable luxury.’

Most of their competitors relied heavily on stock imagery of glasses. Or dated lifestyle images of people wearing glasses. We knew from the beginning that we wanted to take a different approach. Our goal was to create something that was memorable and unlike any other eyecare branding in the market.

We were inspired by the custom artwork our client features in his offices by Julie McNally. He discovered this this artist at the St. Louis Art Fair years ago and commissions paintings from McNally each time he opens a new office.


THE RESULT

Afflecto’s solution was to incorporate artistic components into the branding. We wanted to avoid using boring stock imagery and cliché eyecare elements that anyone could use.

We went through several iterations before landing on our final approach. Different concepts were created using different paint strokes, styles, and textures. Some with and without photography. Our team finally decided to move forward with the ink concept. We liked that it gave the brand a colorful look and dynamic feel. It also allowed us to showcase our client’s exclusive lines of eyeglass frames.

The concept was bright and drew attention to the eyeglasses. It was completely different than anything Performance Eyecare’s competitors were doing. And they loved that! The final brand concept represented the notion that with better vision care you can see in higher definition and more vivid colors.


Contact Afflecto

Developing a new brand? Or in need of a brand update? Afflecto loves to help our clients bring their vision to life. Our experienced team would love to talk to you about your business goals. Let’s chat! Contact Afflecto Media Marketing today.

Afflecto Work: Pain Management Clinic

Client: Restorative Pain Management
Industry: Healthcare

A total brand overhaul for a pain management clinic is the latest addition to Afflecto’s healthcare marketing portfolio. Our team worked with the doctor to rename his practice, develop a new tagline, and create a robust brand package. That was then used to create print collateral, social media templates, and a new website. Just because Dr. Stynowick focuses on neck and back pain doesn’t mean his branding had to be all vertebrae and x-rays.

Driving leads with a smaller budget

CASE STUDY

INDUSTRY: Orthodontics
AGENCY SERVICES: Paid Search, Remarketing, and Programmatic Advertising

What do you do when your client says they need to reduce their digital marketing budget, but still get the same results? You pivot and drive even more leads! Being a good marketer requires one to be willing to change directions, adapt, and use data to revise your plans. And that’s just what the Afflecto Media team did when our client made that call. Find out how our team was able to increase leads, drive more new patient starts, and generate more first-time callers than before despite the decreased budget. Keep reading to find out how we accomplished this task.


CLIENT

Orthodontic network in the St. Louis metro area with six offices under three different practice names.


CLIENT CHALLENGE

For nearly two years, our client had been successfully using digital marketing to increase awareness and drive leads for their orthodontic practices. However, after purchasing additional practices to grow their Dental Service Organization they needed to reallocate budgets to fund onboarding the new practices. The reallocation led to a 46% decrease in their digital marketing spend.


AGENCY OBJECTIVE

Afflecto was tasked with continuing to drive new patient leads with a reduced digital advertising budget. Spend less. Drive the same quantity – if not more – leads. Got it!


AGENCY SOLUTION

We opted to reduce awareness tactics in order to focus the majority of the budget on conversion efforts. This didn’t mean removing all awareness advertising. Supporting awareness is crucial to ensure your marketing reaches people throughout their decision-making process. And the decision-making process for dental and orthodontic decisions can take some time. So it was imperative that our client remain top of mind.

Our past social media advertising and digital display efforts had increased brand awareness for all ortho practices and resulted in an increase of 41% (on average) new website visitors. With demand and attention for these practices established, we knew that a continuity approach to brand awareness would be enough to sustain brand recognition. This allowed us to allocate more dollars to conversion tactics.

Even with these changes to the media plan, additional tweaks were necessary to ensure we reached our lead goals. We knew continuing to use Google Ads and Website Remarketing was the way to go, but how could we rethink our approach? We shifted our strategy to hone in on people who had a higher propensity to convert sooner rather than later.

A NEW SEARCH ADVERTISING STRATEGY

This meant fine tuning our Search targeting to focus only on people making a decision about ortho treatment now; and excluding those who were considering future treatment options. To do this we honed in on the top ten long-tail keywords. These type of keywords are more specific, less competitive, and attract a smaller, super relevant audience. They were the keywords that not only drive a lot of leads, but the ones that turn into new patient starts. They were not necessarily the least expensive, but they were the most effective.

If you can convert higher priced keywords more than the less expensive ones you tend to spend less overall for the same amount of – sometimes more – conversions. Or, in this case new patient starts.

We also focused on website visitors who did not make an appointment or call. Since they had demonstrated a high level of intent it was likely they’d remain interested for the foreseeable future. And convert to new patient starts faster than other groups. These people saw our remarketing ads – both digital display and video – while online. The Afflecto team as able to remarket to this audience using their excusive programmatic partner.


THE RESULT

After six months of the new digital plan being in place we were able to drive more leads with a smaller budget for all orthodontic offices. They also increased new patient starts and first-time callers. Sometimes less can be more.

Digital marketing case study resulted in 63% increase in new patient starts

The year-over-year starts for all six offices were positive with an average of 63% increase in new patients at each location.

The new plan increased calls from an average of 385 per office to 675 calls per office. Additionally, there was a 89% increase in first-time callers to all offices.

Online ‘Contact Form’ submissions from their websites increased 13% (on average) across all six offices.


Contact Afflecto

Interested in driving leads with a smaller budget? Maybe you want to fine-tune your digital marketing plan? Afflecto has extensive experience with developing strategy and running successful digital campaigns. Our experienced team would love to talk to you about your business goals. Let’s chat! Contact Afflecto Media Marketing today.

Afflecto Earns Platinum Award from dotCOMM AWARDS

Afflecto Media Marketing has earned multiple honors from dotCOMM Awards. Platinum and Gold honors were awarded to Afflecto for website design. Platinum was awarded for website design in the non-profit category for TYREDD. And gold honors were awarded for the new provider site created for Clear Blue Smiles. Afflecto also received an honorable mention in the Informational Video category. The ‘Frequently Asked Questions’ video series was created for client Amazing Smiles.

The dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition honors the role creative plays in digital communication. This year the competition received over 2,500 entries. Receiving a Platinum or Gold distinction is an incredible honor.

The dotCOMM competition is administered by the Association of Marketing and Communications Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

“We are pleased our work continues to get noticed,” said Michael Rose, President of Afflecto Media Marketing. “Awards are great, but our goal is to always do the best and most creative work we can do for our clients.”

Afflecto Media Marketing Earns Awards for Design Excellence

Afflecto Media Marketing earned both Platinum and Gold honors from the Hermes Creative Awards for work on client, Clear Blue Smiles. The Platinum distinction was awarded for overall company branding. And the Gold award was in recognition of logo development. Afflecto also received an Honorable Mention for agency stickers created to commemorate 2020.

About the Hermes Creative Awards

The Hermes Creative Awards is an international competition for creative professionals. It recognizes work in the areas of concept, writing, and design for both traditional and emerging media. The competition recognizes outstanding work in the industry while also promoting the philanthropic nature of marketing and communication professionals. This year the competition received over 6,000 entries from the United States, Canada, and dozens of other countries. Receiving a Platinum or Gold distinction is an incredible honor.

Hermes Creative Awards are one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, as well as Fortune 500 companies. The competition is administered by the Association of Marketing and Communications Professionals. Judges are industry professionals looking for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Afflecto Thrilled Design Work is Recognized

“I’m thrilled our design work is being recognized,” said Michael Rose, President of Afflecto Media Marketing. “Afflecto invested heavily in creative services over the past two years and to see that focus acknowledged means we’re doing something right.”

“The team was super pumped when we were notified of the awards. I mean, a shiny new trophy? Yes, please,” said Amy Rose, Vice President of Afflecto Media Marketing. “But, truly, the best award isn’t a trophy. It’s a happy client!”

“We went to Afflecto with a brand name and a vision. They brought that vision to life and exceed our expectations,” said Kevin Dillard, CEO and Co-Founder of Clear Blue Smiles. “We continue to be impressed with their creative output and continually hear from colleagues how they believe we have one of the sharpest and most compelling brands in dentistry.”

Need some brand advice? Let’s have a conversation and see if teaming up would make sense. Contact us here.

Why Engagement on Social Media Posts Matters

Engagement reigns supreme on social media.

Ever wonder WHY all your social media reports include engagement metrics? What does someone clicking that ‘like’ button mean to your post? To your page? Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, as well as greater brand awareness.

When people engage with your posts it does three things:

  1. Tells the social media platform that what you’ve posted is very good stuff! When the platform recognizes this your content will be served to more and more people.
  2. You get the opportunity to have back-and-forth interaction with your audience, building a stronger relationship with them as you go. And that’s really the goal – to be a resource, partner, friend to your audience. To be a brand they love and trust. And the stronger the relationship you have with your audience the more brand loyal they will become.
  3. Others get to see that people enjoy your brand and your page. Others are doing the work for you. They are showing potential new customers that they like your brand and what you share. This is called “social proof.” This helps grow your audience and your platform.
  4. Increases referral traffic to your website.

What type of content drives engagement?

Engagement is a good thing – we all agree now, right? But do we all agree on what type of content drives engagement? Don’t get stuck thinking that all of your content needs to be about your business. Expand your content options by thinking of content that your audience would find valuable, entertaining, educational, etc.

Here are some suggestions for types of content to drive engagement on your page:

  • Fill in the blank statements. (I love Fridays because ___________)
  • This or that questions (Braces or Clear Aligners? Tell us below!)
  • Request customer input on products/services (We’d love to hear what you think about our new teriyaki bowl. Let us know below.)
  • Trivia questions – these can be for fun, or to win something.
  • Infographics
  • Customer feedback (What new brands would you like to see us carry in-store?)

Challenge yourself and your team to develop content that drives higher engagement. As you share new content be sure to monitor the impact to your social channels, as well as your website. And don’t forget to respond and engage back with your audience. Be sure to show them you are actively listening to what they have to say.

Engagement will increase your brand loyalty and generate word of mouth. This is the beginning of the sales cycle and in the long-run will drive more value for your brand, so don’t underestimate the power of social media engagement.

Facebook Launches New Ad Safety Controls

Since the issue with YouTube placing ads near questionable content nearly all digital advertising platforms have been working hard to ensure their safety controls are up to snuff. Facebook is the latest to announce an update to their ad tools to further strengthen ad safety.

Building on their updates on Block Lists and Transparency Controls, Facebook has added an Inventory Filter that will allow advertisers to select from three levels of protection.

  • Full inventory selects minimal protection and ads may be delivered to all eligible content. This allows for the widest reach.
  • Standard inventory provides moderate protection and is the default choice when placing ads (this is the same as no category exclusions today). Overall this excludes sensitive content and gives a balanced reach.
  • Limited inventory offers maximum protection (similar to the opt-in category exclusions available today). Excludes all sensitive and moderate content, thus significantly lowering reach. This limited reach could also impact costs.

This new option gives advertisers another way to ensure brand safety for ad placements, but it is a more generalized option as opposed to advertisers being able to specify publishers or content types alongside which they do not want their ads to appear. Until now, advertisers could choose specific publishers or categories (debatable issues, mature content, tragedy and conflict, dating and gambling) in which they didn’t want their ads to appear. For some, this will cause some complaining, but they won’t whine about it too long. They’ll soon realize you can still block specific sites by creating a Block List to, eh hem, block specific URLs.

Afflecto believes that by aligning with industry standards to help simplify the brand safety experience Facebook is making it easier for advertisers to select their environment in which their ads show.

Facebook Premiere: Go ‘Live’ Without Being Live

WHAT IS FACEBOOK PREMIERE?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. All the advantages of a Facebook Live video, but with a pre-recorded video instead. Take advantage of Facebook Live without the fear of actually being live in front of the camera. This is ideal for new product launches, announcement, or episodic content. Facebook Premiere is great for driving buzz and interest before your video is shown.

YOUR AUDIENCE WANTS LIVE VIDEO.

By now you know that video reigns supreme, but did you know that 82% of online audiences prefer live video from brands vs. just social posts? Live videos also average 6x more engagement than regular video. Facebook is such a large platform embrace it as such. Don’t always try to send users to your YouTube page. Facebook videos get 10x higher reach than YouTube links. So users like live videos, and Facebook rewards you for posting natively on their platform

HOW FACEBOOK PREMIERE WORKS

Using Facebook Premiere makes your scheduled videos feel like events. After you schedule a premiere, a post is published immediately to your page. The post will include a ‘Get Reminder’ button that users can click to receive a notification prior to the broadcast. Who doesn’t love a good reminder?!

All subscribers will receive a notification about 20 minutes prior to the start of your Facebook Premiere video. Then another one 3 minutes prior to the broadcast. And then right before your video starts subscribers will get another notification so they can join the “broadcast lobby” that allows them to like, share and comment in real-time as they watch the video. And BONUS! A countdown clock will appear in this final post.

A FEW THINGS TO REMEMBER…

  • Premiere videos must be at least 30 seconds long
  • Videos must be 30 frames per second or less
  • Videos cannot be larger than 1920x1080p
  • The maximum file size for a Premiere is 10GB
  • A Premiere has to be scheduled at least 10 minutes in advance
  • Premieres can be scheduled up to 7 days in the future

IN SUMMARY

  • “Premiere” drives more excitement vs. just posting a video. Get Fans excited that they are in the know of something happening.
  • Fans getting notified that you scheduled a Premiere
  • Viewers clicking a button to subscribe to notifications on your Premiere
  • A 3-minute countdown clock for when your video will go live
  • Video will be broadcast live with a Premiere badge
  • Viewers are able to like, share and comment in real time

…All WITHOUT having to be present. Your videos. Polished. Without mistakes.