Afflecto Honored as ‘Best Marketing Firm’ Second Year in a Row

For the second year in a row Afflecto Media Marketing has been named one of the Best Marketing Firms in St. Louis, Missouri, by Small Business Monthly’s ‘Best In Business’ awards.

The award states, ‘these days you can’t succeed in business unless customers know who you are and how you can help them. Finding the right marketing firm can be integral to your success.’ Winners were nominated by readers from around the St. Louis area, which makes this an especially exciting designation for our team.

Client Nomination says Afflecto Exceeded Expectations

This year, we were nominated by two clients who feel like our partnership has been an integral part of their success. One of those clients is Jason Krazer, owner of 1st Choice Construction. He had all but given up on digital marketing after years of disappointing attempts.

Krazer’s company provides roofing, roof repairs, siding, and construction services for residential and commercial buildings. Their business is heavily dependent on the weather. Lead generation for their industry depends on timely, agile marketing since St. Louis weather can turn on a dime. Our team put together a combination of search, social media, Google My Business, and SEO work to help all parts of his business work together better. The results were immediate! In the first month they drove 37 leads and converted 11 of those to clients for a 288% return on investment.

“Afflecto Media Marketing is the best advertising agency we have ever worked with. They are the only advertising agency that not only followed through on what they told us they would do, but exceeded expectations,” said Krazer in his nomination of Afflecto.

“Jason is a good guy who genuinely cares about his clients and the quality of work he and his team provide,” said Michael Rose, President of Afflecto Media Marketing. “Helping them formulate a plan and seeing it through was our pleasure.”

Afflecto’s Award Winning Approach

Afflecto operates from a place of treating their clients’ businesses like their own. Rose believes this has been an integral part of Afflecto’s success. “We don’t just want results that look good on paper. Our goal is always to generate high-quality new business leads,” said Rose. “That’s what we want for our own business, so we go out there every day and make it happen for others as well.”

Thank you to Small Business Monthly for selecting us as one of the top marketing firms in St. Louis for the second year in a row – we look forward to many more!

6 Reasons Why You Should Bid on Your Branded Search Term

Why Bidding on Branded Search Terms is a Best Practice

There are many reasons to bid on your branded search terms and we consistently get the question “Are you sure we need to?” Yes! Why should you spend money to bid on your branded terms? Consumers know your brand, right? And if someone is looking for your brand your information will show up regardless of if you pay for ads or not, right? Wrong! Read on to find out six reasons why Afflecto Media Marketing believes bidding on branded search is the right move for your PPC spend.

1. PROTECT YOUR BRAND:

It is important to always protect your branded terms if you are running any other type of advertising to ensure that your site is coming up first when consumers search for your brand after hearing/seeing another ad. When you pay for radio or TV advertising consumer’s path to conversion often includes a follow-up search online. You need to be the first in both paid and organic results, not your competitors. Otherwise, you are paying to drive exposure for your competitors. Even if you are a generous person, you probably don’t want competitors capitalizing on your investment.

2. OWN THE FIRST PAGE:

Well, we can’t guarantee this, but bidding on branded terms, combined with excellent SEO can make it possible. At the very least, dominate the SERP (search engine results page) with your paid and organic listings. Giving consumers more ways to click to your brand increases the likelihood that they will click. This works the same way that having more links in an email increases the chances of a higher click rate. Giving users multiple ways to click on your brand increases the likelihood they’ll click to your site. People like options, which leads us to our next point…

3. CREATE CONFIDENCE AND CREDIBILITY:

When your site appears in both paid and organic results it adds credibility to your site. It means you are for real. The more users see your brand on that SERP – paid and organically – increases their confidence in your brand. And bonus, this usually results in higher visits to the site organically as well.

4. PROTECT YOUR BRAND FROM COMPETITORS:

If any of your competitors are savvy marketers they are likely bidding on your branded terms. That means users searching for your company will likely be presented with an ad or two from your competitor(s). Translation: your competitors might be detouring your consumers to their website…and possibly winning them over. When bidding on branded terms search engines give you more authority and that factors into your result rank…often putting you ahead of your competitors even if they are bidding on your search terms.

Paid Search Opportunity Example
Example of search results when brand isn’t bidding on their branded terms

5. EASY ON YOUR WALLET:

Looking for magical search terms that have high volume and don’t cost a ton? They’re right under your nose! Branded search terms tend to be the least expensive because of the authority they carry. Don’t just stick with your name – be sure to use products, services and even your own URL. These terms tend to have the highest click-thru rates and carry a very strong quality score.

6. CONTROL YOUR MESSAGE:

You can’t control what shows up in organic results, but you can control what you use in paid ads. Get clever and test a variety of options to see what works best.

At the end of the day, each search account is different and we encourage all of our clients to test, test, test. We think that supporting brand terms is a good practice, but not a rule. Find what works for your brand and go with that. Or, call us and we’ll figure it out for you!

Afflecto Media Marketing named agency of record for Amazing Smiles Orthodontics.

Amazing Smiles, LLC., has selected Afflecto Media Marketing to lead strategic marketing for their network of orthodontic offices in Missouri and Illinois.

Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Amazing Smiles, LLC., an orthodontic network in the bi-state area. Afflecto Media Marketing will lead marketing strategy, website design and development, digital and social media, and creative design for the entire Amazing Smiles orthodontic network.

“From the moment we were introduced to the Afflecto team, it was clear that they had made a huge effort to get to know our brand before ever meeting with us,” said Ashlie Pinson, Director of Operations at Amazing Smiles. “They tailored a value proposition that was directly fitting of our business needs, and were able to create a customized relationship that speaks directly to the goals we hope to accomplish.”

Amazing Smiles Orthodontics is the kind of business every advertising agency wants to work with. They are passionate about providing quality care for their patients, employ the best and most recent technology and have a desire to continue to grow their network. Working with them makes us smile every day,” said Michael Rose, President of Afflecto Media Marketing. “We look forward to partnering with their team to tell the story of how they help their patients and support the communities they serve.”

Afflecto was founded on the premise to do business in a better way – for their employees and clients. By treating employees well, putting client’s needs ahead of their own and being a company people want to work with they have experienced unprecedented 150% increase in new clients in the 12 months and have a 94% client retention rate. They are quickly becoming a force in the St. Louis advertising community. “We attribute this growth to a combination of effort, experience and knowledge,” said Rose.

Amazing Smiles Orthodontics provides child and adult orthodontic care in the St. Louis and Metro East area. Their mission is to provide a top-notch experience and excellent care to anyone who desires a beautiful smile. They accept insurance, Medicaid and offer a variety of payment plans. They are also a leader in clear aligners and have been recognized by Invisalign as only one of three Platinum Providers in the area.

ABOUT AFFLECTO MEDIA MARKETING

Afflecto Media Marketing LLC., is a full-service advertising agency based in St. Louis, Missouri that was formed in 2006. Annual agency billings were over a million dollars in 2018. Growth is also attributed to a focus on driving sales and brand value through expertise in traditional and digital media, online marketing, website creation, social media, affiliate marketing, PR, creative and branding.