4 Ways Video Marketing Can Improve Your Business

Video content marketing has been around for decades, and yet, it has only been a few years since businesses started embracing it in everyday life. With the effectiveness, affordability, and engagement of video content all skyrocketing, now is the time to incorporate it into your marketing strategy! It is one of the most powerful tools you can add to your small business marketing toolkit.

We’ve identified the 4 ways video marketing can improve your business. Read on to find out how your marketing strategy can utilize video to drive sales, increase awareness, and get new customers:

1.   Organic Social Video Content

If you’re one of the 50 million people who visit TikTok every day, you know all about this use case already – video content is entertaining! It’s a great way to connect with people in a very friendly and natural-feeling way. It’s also the best method for your business to get in on the latest trends, infuse some personality into your brand, and just have fun!

When people watch a video that features a member of your team, a user of your product, or a raving fan of your business, it makes them feel almost as if they received a recommendation from a trusted friend. Shaking up your social feed with quality video content will add a serious boost to your credibility. It will also increase people’s perception of your brand – all without spending a dime on ads. 

2.   Eye-Catching Video Ads

Ok, so maybe you do want to spend a couple dimes on ads. Video can help you here too! Using video in your marketing campaign is often more engaging – and appealing – to your target audience. Instead of using static images, consider using videos as an effective way to get across your message. There are a couple key ways video ads outperform their non-video competition:

  • Video is more engaging, and it’s more likely to encourage people to view or click your ads (as much as a 2x increase, according to a Paid Ads Specialist at SeoPlus+!)
  • You can fit more information in a video format, giving people a better understanding of your product & brand than they’d get from a still image
  • Increase ad conversion rates.

As with any marketing initiative, a combo is usually best and you need to test, test, test for best results. But if your ad game has plateaued, video content could be just the thing to spice your content up. If you’re spending money on advertising you want to ensure that you get better results. Marketing videos are the way to do this.

3.   Video SEO with YouTube

It seems like SEO changes by the minute, but one thing has remained true for many years – good video can help your rankings. YouTube is a great place to get started. YouTube is actually the second largest search engine out there with 122 million daily users, and over a billion hours of video content consumed every single day according to Omnicore. Loading all of your brand videos onto YouTube is an excellent way to improve your SEO and reach potential buyers.

You can start with videos that have a high production value. High-quality video is usually produced by a marketing agency. Afflecto offers this service to current and potential customers. Unfortunately, a small business owner may not be able to afford a marketing agency. If that’s you, you can still create successful video content. Use your mobile phone and online editing software. In recent years consumers have become accustomed to seeing video production with a range of production values. So the good news is that anyone can make video. Either way, just dive in and get started!

Types of Videos to Create

Stumped as to what types of videos to create? Here are some ideas to get you started:

  • Use customer testimonials to create videos that function as online customer reviews.
  • Create tutorial videos by giving your audience tips on how to solve a common problem.
  • Brand video is a great way to tell your customers about your company.
  • Product videos are a good idea for highlighting what products you sell and calling out specific features.

Once you’ve done the work, be sure to share it. Upload your video work to your YouTube channel and also share it on your social media pages.

The best part about YouTube SEO campaigns is that a lot of businesses aren’t doing it! While you may find it hard to compete in the super-saturated blog space, there is still plenty of opportunity to utilize a strong YouTube campaign to improve your overall impression share. Remember to add relevant keywords, a good video title, all the proper tags and descriptions, and you’ll be well on your way to tapping into the YouTube market.

PRO TIP: YouTube Snippets

Featured ‘snippets’ are pieces of content Google has selected to answer a certain query. They’re highly coveted spaces that land above search results and usually generate a ton of traffic for their website. YouTube content is now eligible to be chosen for a snippet, so go create those FAQ videos!

4.   Team Time-Savers

Are there certain things your team finds themselves explaining again and again? Let a video do the talking for you! By recording those recurring conversations and sharing with potential (or current) clients you’ll quickly discover hours (even DAYS) of time savings. Here are a couple pieces of content that could be good candidates for video responses:

  • A product demo to show the intricacies of how something works.
  • An onboarding video to get people acquainted with your business.
  • A ‘how-to’ video  if your clients need to do some set-up or troubleshooting on their own.
  • A sizzle reel/promotional video if your sales team could benefit from a visual aid.

Video FAQs can easily be emailed or texted to clients, added to your web pages, or uploaded to YouTube for the public. This will make information easily accessible to the right people – a huge benefit to you and the people you do business with.

Not Sure Where To Start with Video?

The benefits of video marketing are abundant. They can make a complex subject easy to understand, increase the performance of your digital marketing efforts, and increase engagement with your brand. If you don’t want to go it alone, we’re here to help!

Afflecto has experience in planning video strategy, scripting, and shooting video content for businesses of all sizes. Afflecto helps our clients create high-quality videos they can add to their social platforms, website, YouTube channels, and just about anywhere else. Schedule a free chat with us today to learn more about this powerful tool. We look forward to helping your business grow with video marketing efforts!

How To Plan a Year’s Worth of Social Content in 3 Easy Steps

We talk to a lot of business owners who declare themselves ‘not good writers’ and feel like they have no idea where to start when it comes to creating social content. Little do they know, they are usually sitting on a goldmine of industry knowledge, product details, testimonials, and other information their customers are dying to know!

When social media isn’t your full-time job, it’s difficult to dedicate the time it takes to come up with new post ideas on a daily or weekly basis. If you’re ready to upgrade your business’ social media game, but not sure where to start, this how-to is for you. Take a look at our three easy steps that will tell you how to plan a year’s worth of social media content in no time! Before you know it, this important to-do will be crossed off your to-do list for good! Follow these simple steps:


Step 1: Determine Your Goals

The first step is to determine what you want from this exercise. Social media feels like a necessary evil for many business owners. They spend way too long agonizing over how often to post, what to say, and how it should look. The best way to get started is to understand how your social media presence fits into their greater business goals.

Before you sit down to create your social media content plan, think about what you want to accomplish in your business. A good idea is to ask yourself a few simple questions. What are your marketing goals? Do you want to hire more people? Get your brand in front of a wider audience? Bolster sales of a new product or service? Highlight events or promotions throughout the year? Outlining these kinds of high-level objectives will help focus your content and make sure it’s actually serving a purpose.

Answering these questions is a great way to get a better understanding of topics to address in your social content.


Step 2: Write Your Copy

Ah, now for the fun part! Writing social posts can be intimidating, but with our Content Creation Grid, you can create dozens of posts in a matter of hours! This tool will save you a lot of time. On one axis, think about the focus of your social media content – perhaps a feature of a specific product, a fun historical fact about your business or industry, or an example of how someone uses your service to better their life. 

Afflecto Media Marketing free social media content creation tool

The other axis is the format addresses the variety of content types you can use on social media. This is how you will present your ideas. You might consider writing it out as a blog post or whitepaper, creating video content, or maybe choose something interactive like a quiz. Different people like to engage with different kinds of content, so it’s important to shake things up. What you will find is that one piece of content – such as a blog – can become many types of social posts. For example, a blog can be shared, but also become a video for Instagram Reels, a .gif for an Instagram post, an infographic on LinkedIn, AND a carousel of facts on Facebook.

The powerful tool we call the Content Creation Grid is the easiest way to create different types of content…quickly. With this tool, you can mix and match your focus and format to create 100+ pieces of content without reinventing the wheel 100 different times. Have ideas for other focuses or formats? Feel free to add your own! And the good news is that you can get started today by downloading this free social media tool today. We’re happy to share!

Our free templates will help you, your Social Media Manager, or whomever you have working (or not working) on your social media content. You’ll be amazed at the type of content options you are able to plan out.


Step 3: Create Cohesive Graphics

Social media posts need graphics, so the next step is to create graphics for your ideas. There are many things your graphics need to be – compelling, creative, but most importantly, cohesive. When people see your social content, they should instantly know it’s coming from you based on the look and feel of the content. 

When creating your social graphics, think beyond throwing your logo over a stock image. Build up a collection of fonts, colors, banners, and more to give your posts a custom feel. Be consistent with the filter you use, and feel free to recycle templates that do a good job showcasing your message. 

Not comfortable with Adobe Illustrator or Photoshop? No problem! Canva is great for business owners who are looking for a simple, easy-to-learn design tool.


Bonus Tip: Fill Up Your Scheduler

Congrats, you’re well on your way to creating enough content to last your business for the next year! However, a year’s worth of social content does your business no good if it sits on your desktop. Another best practice for ensuring your valuable content is shared with the world si to use a scheduler. Once you’ve created your graphics for the year, load them into a social content manager like Sendible or Buffer so you can schedule posts to go out automatically throughout the year. If you would rather not use these tools, you can use a Google calendar, Google sheets, or Google docs to make a publishing schedule you can follow. By dedicating just a couple hours to scheduling posts after your creation session, you can coordinate a whole year of social content that will go out on its own. That way it doesn’t weigh on you (and your to-do list)!

When you’re looking for a social post scheduler, there are a lot of options to consider. Figure out what’s on your ‘must have’ list (like the ability to re-size posts for each platform). Then think about what’s on your ‘nice to have’ list (like an analytics dashboard or monthly reports). That will help you pick the perfect tool that fits your business needs as well as your budget. Whatever you use, make sure you share your new content among all your different social channels. It does no good if it sits on your computer.

Get started today and you’ll be amazed at how much time you save yourself while also creating so much content for your brand!

Need Some Help?

We’re here for you! We love helping business owners create successful social media strategy that support their business goals, write engaging content, and create beautiful graphics that elevate their brand. Get in touch with our team to schedule your free strategy session to discuss your social media marketing efforts. We’ll review your specific goals and offer you some free advice on what content ideas could work for your brand.